Write An About The Artist Page

Artists make their living by being unique, so when considering how to write an About The Artist page, you want to think a great deal about representing yourself in the copy and how to do so in a creative way.

Want to write an About The Artist page yourself?

Invite them in

Focus on what your readers, a.k.a. potential buyers and fans, probably want to know. They should get enough of a grasp of you and your art to be ready to seal the "deal."

If you want to leave some mystery as part of your image or to not reveal the meanings of your art, that's okay. Just make sure you give your readers enough.

Imagine your artist brand like a soda or beer commercial. They don't just tell you about or show you the beverage, they use imagery, sounds, and ideas to go further, to make you feel a personal desire for that beverage. You want to achieve that extra push.

Draw your readers in to your art, and they'll want to stay.

Creativity

Feel free to color outside the lines when creating an About Us page and let your creativity shine.

Use your voice. Discuss what your artist persona would discuss. Keep it mysterious, make it brief, write prose, whatever is your thing.

Don't forget about SEO and to consider including facts that may be recommended for About Us pages, the more technical aspects that make a page effective.

Try to have at least 300 words on your about the artist page, unless you are going to focus all your SEO attention somewhere else.

Make sure the page loads quickly and is formatted for easy and enjoyable reading.

Details like when you started creating artwork, your background, your drives, your message, your achievements, and goals are great things to include, but don't feel married to any of these ideas if your artist voice doesn't match. Or feel free to represent these details in your own style.

Want to hire someone to do it for you?

Find two things, a copywriter and a person with a knack for reflecting clients' voices.

A copywriter, someone who understands how to strategically use words and content to sell or impact people, can ensure you don't waste space and potentially bore your readers. Copywriters are also experts at being creative with words, finding succinct and enjoyable ways to get a point across.

Now, depending on your personality and the art you want to sell, shorter or longer content may be best for you. That isn't the important part; the strategy, the emotional impact, and the cutting away of the unnecessary to direct a reader's attention, are the things you want focused on.

Someone who can get to know your voice and capture it in writing will help you achieve a creative, inspired, and personal page even if writing isn't your strong suit.

Give the writer direction about what you're looking for in the page, provide them examples of your voice from talking to you or exploring your work and/or social media, and tell them your goals. The more information you give them, the better able the freelancer will be to meet or exceed your expectations.

You can see the About Us page I wrote for the designer athletic brand, Espalier Sport, and view my general portfolio to determine if you think I'll be a good fit for your About The Artist page.

Contact me for strategic content created with your artist voice in mind.