Your website is a virtual version of a brick-and-mortar store, and it is just as important in many of the same ways. Its design and content should be functional, inviting, and professional to draw in and win over customers.

Customers should be able to "come in" and easily and perhaps enjoyably find what they need, whether that's a fact or a chance to take time and explore. You want their route to purchasing your product, calling for a quote, etc. to be smooth and strategic.

There are many aspects of achieving the balance between design, function, and written content. I provide the written web content, and sometimes advice on the other aspects.

I write informative, sincere, and motivating web content so customers can answer their questions fast, you can relay the information you want effectively, and a lovely relationship of trust is built. That leads to the first sale and repeat sales!

Web content is all about answering the question, "Why you?" Why is your product the answer to the customers' wants or needs? Why are you the business to purchase the product or service from?

Your web content should serve and impress just like a brick-and-mortar store front.

And it can't just be said. Saying the words, "We're the best ____," doesn't mean much to customers if your web content is sloppy, scammy-sounding, or not helpful. Actions speak louder than words, they say, and with web content, function, professionalism, and consistency are the virtual actions that prove or disprove your reliability. Customers may take so long debating whether you're worth messing with that they just give up and leave to find a business that's more appealing. Or they may develop a negative impression of your business.

I am happy to take on entire websites as well as individual pages such as About Us and FAQ pages. If you want existing content edited for professionalism, style, or SEO, I do that too.

Convince customers that doing business with you is a no-brainer with smooth, copywritten web content that gives customers what they want, so you get what you want. Contact me.

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